Welcome to Studio NMH (the “Platform”). This Privacy & Cookies Policy explains how we collect, use, disclose and protect the personal data of users of our Platform — including those who book studios (“Users”) and studio listing partners (“Studio Partners”) — and how we use cookies and similar technologies. By using or accessing our Platform, you agree to this policy.

1. Who we are

We are New Media Holding Pte Ltd, a company incorporated in Singapore and the operator of the Platform. Our registered address: 33 Simei St 3 #04‑19, Singapore 529903. We act as the data controller in respect of your personal data processed in connection with the Platform, unless otherwise specified.

2. The scope of this policy

This Privacy Policy applies to all activities and interactions you have with our platform and related services. This includes when you:

• Access or use our Platform through any means, including our website, mobile applications, or other digital interfaces;
• Register for, maintain, or access an account as a User or Studio Partner;
• Browse, list, book, or manage studio spaces and related services made available through the Platform;
• Communicate or exchange information with us, or with other users (including Studio Partners and customers) through the Platform’s messaging tools or other communication channels we provide;
• Participate in promotions, surveys, or other features offered via the Platform; or
• Otherwise engage with or make use of any of our products, features, or customer support services.

This Policy applies globally to all users of our services, regardless of location, unless we specify that a different policy, regional supplement, or set of terms applies in a particular jurisdiction.

3. What personal data we collect

We collect information about you from a variety of sources to provide, improve, and secure our services. This includes:

3.1. Information You Provide to Us

• We collect information that you voluntarily share with us when you:
• Register an account as a User or Studio Partner, including your name, contact details, login credentials, and other profile information;
• Make or manage bookings, such as your booking details, payment preferences, and correspondence related to those bookings;
• Communicate with us or other users through the Platform, via email, chat, or other channels;
• Verify your identity or complete authentication processes, which may include submitting identification documents, photos, or other verification data;
• Participate in surveys, promotions, or feedback requests that help us enhance your experience on the Platform.

3.2. Information Collected Automatically

When you use or access the Platform, we automatically collect certain information about your device and usage, including:

• Device information, such as hardware model, operating system, browser type, and IP address;
• Usage data, including pages or features you access, time spent on the Platform, and actions taken;
• Cookies and similar technologies, which help us recognize your device, remember your preferences, analyze traffic, and improve our services.
• You can manage your cookie preferences through your browser settings or our cookie consent tools.

3.3. Information from Third-Party Sources

We may receive information about you from third parties, such as:

• Payment processors and financial institutions, to process transactions securely;
• Social media platforms, if you choose to link or log in via your social accounts;
• Identity verification providers, to confirm your identity and ensure the safety and trustworthiness of our community;
• Business partners or service providers, who help us deliver certain features or services.

We combine this information with the data we collect directly from you to maintain accurate records and improve your overall experience.

4. How we use your personal data

4.1. To Provide and Operate the Platform

We use your information to enable you to access and use our Platform, create and manage accounts, facilitate bookings between Users and Studio Partners, and ensure the functionality and security of our services.

4.2. To Process Bookings and Payments

Your personal data is used to manage booking requests, confirmations, cancellations, and related transactions. This includes communicating booking details, processing payments, handling refunds, and providing customer support.

4.3. To Improve and Develop Our Services

We analyze usage patterns, user feedback, and technical data to enhance our Platform’s performance, develop new features, and improve the overall user experience. This may involve testing, troubleshooting, and quality assurance activities.

4.4 To Personalize User Experiences

We use your preferences, past activities, and profile information to tailor content, recommendations, and communications to your interests, helping you discover relevant studios, offers, and updates.

4.5. To Communicate with You

We may contact you to send service updates, booking confirmations, reminders, support responses, and other administrative messages related to your use of the Platform.

4.6. To Send Marketing and Promotional Communications (Where Permitted)

Where permitted by applicable law, we may send you marketing communications, newsletters, special offers, or promotional content. You can opt out of marketing emails at any time by following the unsubscribe instructions included in our communications.

4.7. To Ensure Security and Compliance

We use your information to detect, prevent, and investigate fraud, unauthorized access, or other illegal activities. We also use it to comply with our legal obligations, enforce our Terms of Service, and maintain a safe and trustworthy environment for all users.

5. Legal basis for processing

Depending on your location and the applicable data protection laws, we process your personal data under one or more of the following legal bases:

5.1. Performance of a Contract

We process your information when it is necessary to perform our contractual obligations — for example, to manage your account, process bookings, facilitate payments, provide customer support, and deliver the services you have requested.

5.2. Legitimate Interests

We may process your data where it is necessary for our legitimate business interests, provided that such interests are not overridden by your rights and freedoms. This includes activities such as improving and securing our Platform, preventing fraud, analyzing usage trends, personalizing user experiences, and communicating with you about relevant updates or features.

5.3. Consent

In certain cases, we rely on your consent to process personal data — for example, when sending you marketing communications, using non-essential cookies, or collecting specific optional information. Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.

5.4. Legal Obligations

We process your personal data as required to comply with applicable laws and regulations, such as tax, accounting, anti-fraud, or identity verification requirements, or to respond to lawful requests from authorities.

6. With whom we share your data

We We share your personal data only as necessary to provide our services, comply with legal obligations, and operate our business effectively. We do not sell your personal data.

6.1. Service Providers and Business Partners

We share information with trusted service providers and third-party partners who assist us in operating the Platform and delivering our services. These include providers that support:

• Payment processing and fraud prevention;
• Website hosting, data storage, and IT infrastructure;
• Customer support and communication tools;
• Marketing, analytics, and performance measurement.

These providers are contractually required to handle your data securely and only for the purposes for which it was shared.

6.2 Studio Partners

When you make a booking, we share relevant information with the Studio Partner to enable them to manage your reservation, provide access to the studio, and deliver related services. This may include your name, contact details, booking details, and any information you choose to share in connection with your booking.

6.3 Legal and Regulatory Disclosures

We may disclose personal data to law enforcement agencies, regulators, courts, or other authorities if we are legally required to do so, or when such disclosure is necessary to protect our rights, users, or the public. This includes responding to lawful requests, enforcing our Terms of Service, or addressing fraud and security issues.

6.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. We will notify you (where required by law) before your personal data becomes subject to a different privacy policy.

7. Aggregated and Anonymised Data

We may create and share aggregated or anonymised information derived from your personal data or activity on the Platform. This information cannot reasonably be used to identify you directly or indirectly.

We use and share such data for purposes including:

• Analytics and performance measurement, to understand how users engage with the Platform and improve functionality;
• Research and development, to enhance our products, features, and user experience;
• Business insights and reporting, to support decision-making and identify usage trends; and
• Marketing and industry analysis, where only statistical or non-identifiable information is disclosed.

When we share or publish aggregated or anonymised data, we take appropriate measures to ensure that no individual can be re-identified from that information.

8. International transfers

Your personal data may be transferred to and processed in countries outside your home country or region, including jurisdictions that may not provide the same level of data protection as your local laws. These transfers are sometimes necessary to operate our Platform, provide our services, or work with third-party providers and partners located in other regions.

Whenever we transfer your data internationally, we take appropriate measures to ensure that your personal information remains protected in accordance with applicable data protection laws. These safeguards may include:

• Standard Contractual Clauses (SCCs) or equivalent contractual protections approved by relevant data protection authorities;
• Data transfer agreements requiring recipients to protect personal data to standards consistent with applicable laws;
• Other lawful mechanisms where permitted under local regulations.

We also take reasonable steps to ensure that the entities receiving your data handle it securely and only use it for the purposes for which it was shared.

9. Cookies & similar technologies

We use cookies and similar tracking technologies to operate and enhance your experience on our Platform. Cookies are small data files stored on your device that help us recognize you, remember your preferences, and understand how you interact with our services.

We use the following types of cookies:

• Essential cookies – Required for the Platform to function properly, such as enabling secure login, account management, and core features.
• Analytics cookies – Help us understand how users interact with our Platform, measure performance, and improve our services.
• Preference cookies – Store your choices and settings (such as language or region) to personalize your experience.
• Marketing and advertising cookies – Used to deliver relevant ads, measure campaign effectiveness, and limit how often you see the same advertisement.

You can manage or disable cookies through your browser settings or, where applicable, through our cookie management tools. Please note that disabling certain cookies may affect the functionality or performance of the Platform.

10. Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

• Providing and maintaining access to the Platform and our services;
• Managing bookings, transactions, and customer relationships;
• Complying with our legal and regulatory obligations, such as tax, accounting, and reporting requirements;
• Resolving disputes, enforcing agreements, and protecting our legal rights; and
• Supporting our legitimate business interests, such as improving services and maintaining security.

Once personal data is no longer required for these purposes, we will delete or anonymise it in a secure manner, unless retention is required or permitted by applicable law.

Where data is anonymised, it will no longer be identifiable and may be used for analytical, research, or statistical purposes.

11. Your rights and Choices

Depending on your location and the applicable data protection laws, you may have certain rights regarding your personal data. These may include the right to:

• Access your personal data and request a copy of the information we hold about you;
• Correct or update inaccurate, incomplete, or outdated information;
• Delete your personal data where it is no longer needed for the purposes for which it was collected, or where processing is based on your consent;
• Restrict or object to the processing of your personal data in certain circumstances, such as where processing is based on our legitimate interests;
• Withdraw your consent at any time, where processing is based on consent (for example, for marketing communications or optional data collection). Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn;
• Request data portability, where applicable, to receive your personal data in a structured, commonly used, and machine-readable format; and
• Lodge a complaint with your local data protection authority if you believe your rights have been infringed or your personal data has not been handled in accordance with applicable law.

We will respond to all valid requests in accordance with applicable data protection laws. To exercise your rights, please contact us using the details provided in the Contact Us section of this Policy.

12. Security

We implement a combination of administrative, technical, and physical safeguards designed to protect your personal data against unauthorized access, loss, misuse, alteration, or disclosure. These measures may include access controls, encryption, secure data storage, regular security assessments, and staff training on data protection practices.

While we take reasonable steps to protect your information, no system or method of transmission over the internet is completely secure. Therefore, we cannot guarantee absolute security of your personal data. You are responsible for maintaining the confidentiality of your account credentials and for any actions taken under your account.

If we become aware of a data breach that may affect your personal information, we will take appropriate steps in accordance with applicable laws, which may include notifying you and relevant authorities.

13. Children

Our Platform is intended for individuals aged 18 and above. We do not knowingly collect, use, or store personal data from individuals under the age of 18.

If we become aware that we have inadvertently collected personal information from a minor, we will take steps to delete such information promptly and, where applicable, terminate the associated account.

If you believe that a minor has provided us with personal data in violation of this Policy, please contact us using the details provided in the Contact Us section below so we can investigate and take appropriate action

14. Changes to this policy

We may update or modify this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the features of our Platform.

When we make material changes, we will update the “Last Updated” date at the top of this Policy, and, where required by law, notify you through appropriate means — such as by email or a notice on our Platform — before the changes take effect.

The latest version of this Privacy Policy will always be available on our Platform, and your continued use of our services after any update constitutes your acceptance of the revised Policy.

15. Contact us

If you have any questions about this Privacy Policy, our data practices, or wish to exercise your data protection rights, please contact our Data Protection Officer (DPO) using the details below:

New Media Holding Pte Ltd
33 Simei Street 3, #04-19
Singapore 529903
Email: legal@studionmh.com

We will review and respond to your inquiry in accordance with applicable data protection laws.